50
futon
Worth a lookShows beatable incumbent ratings (4.2★), but weak search conversion (0.5%) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£79.77avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good814.13avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Price range
Okay£25.06–£278.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£80K£80K/yr · 186K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price