47
funny coasters
Skip itPrices mostly outside the sweet spot ($2.17–$13.12) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Review moat
Great300.73avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.25avg listing price — sweet spot $15–$100
Market size
Bad£26K£26K/yr · 122K searches
Price range
Bad£2.17–£13.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand