43
fuck this shit mug
Skip itPrices mostly outside the sweet spot ($6.28–$9.03) — this niche doesn't clear our bar today.
Review moat
Incredible37.9avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Great+77.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.15avg listing price — sweet spot $15–$100
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£35K£35K/yr · 105K searches
Price range
Bad£6.28–£9.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier