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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 9Growth 31Conversion 18Competition 65Returns 100Price range 80Avg price 85Brand share 0Review moat 85Quality gap 83

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great305.79

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£18.83

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great£9.33–£40.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+4.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad£35K

£35K/yr · 130K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand