Skip to content
62

front door wreaths for summer

Worth a look

Shows a thin review moat (136 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 14Growth 53Conversion 25Competition 81Returns 82Price range 58Avg price 79Brand share 87Review moat 93Quality gap 91

Review moat

Great136.36

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Great48%

top-5 brand share — no brand owns this niche

Returns

Great1.6%

return rate — above 5% kills the launch gate

Competition

Great34%

top-5 click share — an open shelf

Avg price

Great£16.51

avg listing price — sweet spot $15–$100

Price range

Good£6.08–£27.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+25.5%

90-day search growth — must beat 0% to launch

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad£54K

£54K/yr · 162K searches