44
friends mug
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Review moat
Good633.14avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.77avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad£7.36–£15.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-34.1%90-day search growth — must beat 0% to launch
Market size
Bad£27K£27K/yr · 81K searches