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fridge organisers
Worth a lookShows low returns (1.3%), but soft demand (-5.4% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good£14.07avg listing price — sweet spot $15–$100
Price range
Good£7.14–£26.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£305K£305K/yr · 942K searches
Review moat
Okay2,018.72avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.4%90-day search growth — must beat 0% to launch