67
fridge jug
Worth a lookShows demand growing +164.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+164.1%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.76–£37.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.94avg listing price — sweet spot $15–$100
Review moat
Okay3,236.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay£111K£111K/yr · 182K searches