60
fridge freezer
Launch itA $5.9M/yr market growing +40.4% this quarter with returns at 3.6% — clears our launch bar.
Market size
Incredible£5.9M£5.9M/yr · 5.1M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Review moat
Great488.07avg incumbent reviews — the moat a new listing must climb
Growth
Good+40.4%90-day search growth — must beat 0% to launch
Avg price
Okay£189.41avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 5% kills the launch gate
Price range
Bad£63.81–£354.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Price