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fridge food
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Growth
Great+87.5%90-day search growth — must beat 0% to launch
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good767.15avg incumbent reviews — the moat a new listing must climb
Market size
Good£381K£381K/yr · 524K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£4.76avg listing price — sweet spot $15–$100
Price range
Bad£1.00–£12.12cheapest to priciest tracked listing — scored on the share inside $15–$100