70
football party decorations
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Incredible+121.6%90-day search growth — must beat 0% to launch
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Review moat
Great155.8avg incumbent reviews — the moat a new listing must climb
Competition
Great26%top-5 click share — an open shelf
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£2.04–£25.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£94K£94K/yr · 215K searches
Avg price
Bad£8.45avg listing price — sweet spot $15–$100