65
football balloons
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Incredible+121.3%90-day search growth — must beat 0% to launch
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good500.41avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Bad£57K£57K/yr · 101K searches
Avg price
Bad£5.20avg listing price — sweet spot $15–$100
Price range
Bad£2.63–£7.59cheapest to priciest tracked listing — scored on the share inside $15–$100