55
food waste caddy
Worth a lookShows low returns (1.1%), but soft demand (-2.2% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Market size
Good£732K£732K/yr · 1.1M searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.85–£33.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.02avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,276.62avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.2%90-day search growth — must beat 0% to launch