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fondue gel fuel
Skip itSoft demand (-62.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,537.36avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.50avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad£59K£59K/yr · 38K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-62.0%90-day search growth — must beat 0% to launch
Price range
Bad£5.67–£13.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier