44
folding shovel
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Good978.83avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.57–£30.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.59avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 75K searches