56
folding coffee table
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible£23.48avg listing price — sweet spot $15–$100
Price range
Great£8.14–£61.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,016.47avg incumbent reviews — the moat a new listing must climb
Market size
Bad£85K£85K/yr · 241K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand