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fly tape
Worth a lookShows demand growing +788.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+788.8%90-day search growth — must beat 0% to launch
Conversion
Incredible27.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay3,122.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad£83K£83K/yr · 56K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Avg price
Bad£5.32avg listing price — sweet spot $15–$100
Price range
Bad£3.80–£7.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Trending