62
fly swatter
Worth a lookShows demand growing +911.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+911.0%90-day search growth — must beat 0% to launch
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£405K£405K/yr · 422K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,576.75avg incumbent reviews — the moat a new listing must climb
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.21avg listing price — sweet spot $15–$100
Price range
Bad£2.77–£11.44cheapest to priciest tracked listing — scored on the share inside $15–$100