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fly paper
Worth a lookShows demand growing +703.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+703.5%90-day search growth — must beat 0% to launch
Conversion
Incredible25.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Good£495K£495K/yr · 355K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,572.08avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad£5.40avg listing price — sweet spot $15–$100
Price range
Bad£3.18–£8.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Trending