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flowers fresh bouquet
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£16.84avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Good779.69avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.99–£30.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£231K£231K/yr · 215K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Bad-52.2%90-day search growth — must beat 0% to launch