60
flower frog
Worth a lookShows a thin review moat (49 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible49.44avg incumbent reviews — the moat a new listing must climb
Returns
Great1.0%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Great+65.2%90-day search growth — must beat 0% to launch
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.34avg listing price — sweet spot $15–$100
Market size
Bad£31K£31K/yr · 68K searches
Price range
Bad£4.04–£12.55cheapest to priciest tracked listing — scored on the share inside $15–$100