53
florist wire
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($2.55–$8.06) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Review moat
Great310.19avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£158K£158K/yr · 293K searches
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
Avg price
Bad£4.88avg listing price — sweet spot $15–$100
Price range
Bad£2.55–£8.06cheapest to priciest tracked listing — scored on the share inside $15–$100