57
florist tape
Worth a lookShows searches that convert (15.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great239.5avg incumbent reviews — the moat a new listing must climb
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Market size
Bad£75K£75K/yr · 112K searches
Avg price
Bad£4.40avg listing price — sweet spot $15–$100
Price range
Bad£1.98–£8.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand