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floor squeegee
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good1,162.03avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good£6.96–£24.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£11.99avg listing price — sweet spot $15–$100
Market size
Okay£192K£192K/yr · 210K searches
Growth
Bad-2.1%90-day search growth — must beat 0% to launch