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floating candles
Skip itSoft demand (-8.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Good1,467.42avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay£125K£125K/yr · 150K searches
Avg price
Okay£9.50avg listing price — sweet spot $15–$100
Price range
Okay£3.81–£19.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.5%90-day search growth — must beat 0% to launch