40
flip book
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great271.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.61avg listing price — sweet spot $15–$100
Price range
Good£5.68–£27.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad£10K£10K/yr · 16K searches