64
flea
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Price range
Good£4.85–£28.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+28.2%90-day search growth — must beat 0% to launch
Avg price
Okay£11.87avg listing price — sweet spot $15–$100
Market size
Okay£160K£160K/yr · 209K searches
Review moat
Bad8,859.13avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand