54
flea treatment for house
Worth a lookShows searches that convert (17.6% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great£16.80avg listing price — sweet spot $15–$100
Market size
Great£1.1M£1.1M/yr · 363K searches
Growth
Great+64.4%90-day search growth — must beat 0% to launch
Price range
Good£11.52–£22.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad15,537avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand