68
flea spray for the home
Launch itA $2.1M/yr market growing +71.6% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Market size
Incredible£2.1M£2.1M/yr · 1.2M searches
Growth
Great+71.6%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£12.75avg listing price — sweet spot $15–$100
Price range
Good£5.44–£24.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad5,747.41avg incumbent reviews — the moat a new listing must climb