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flea spray for cats
Launch itA $928K/yr market growing +59.7% this quarter with returns at 0.3% — clears our launch bar.
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Great£928K£928K/yr · 439K searches
Growth
Good+59.7%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.86avg listing price — sweet spot $15–$100
Price range
Okay£5.82–£22.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,603.13avg incumbent reviews — the moat a new listing must climb
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand