32
flamers natural firelighters
Skip itSoft demand (-63.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible25.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Good£12.60avg listing price — sweet spot $15–$100
Price range
Okay£6.44–£23.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,765avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£58K£58K/yr · 18K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Growth
Bad-63.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand