59
fish slice
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Review moat
Good926.43avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.39–£34.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£103K£103K/yr · 110K searches
Avg price
Bad£7.40avg listing price — sweet spot $15–$100
Growth
Bad-27.4%90-day search growth — must beat 0% to launch