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fish food
Launch itA $1.4M/yr market growing +44.4% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Market size
Great£1.4M£1.4M/yr · 846K searches
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Growth
Good+44.4%90-day search growth — must beat 0% to launch
Price range
Good£1.80–£35.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.79avg listing price — sweet spot $15–$100
Review moat
Bad4,398.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand