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fireworks
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good831.86avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.08avg listing price — sweet spot $15–$100
Price range
Okay£3.62–£24.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Market size
Bad£43K£43K/yr · 500K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale