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filter kettle
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£36.04avg listing price — sweet spot $15–$100
Price range
Incredible£21.26–£58.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Market size
Good£450K£450K/yr · 215K searches
Returns
Okay3.2%return rate — above 5% kills the launch gate
Review moat
Bad10,158avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.1%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand