39
fillable baubles
Skip itPrices mostly outside the sweet spot ($4.35–$12.15) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great339.15avg incumbent reviews — the moat a new listing must climb
Brand share
Great60%top-5 brand share — no brand owns this niche
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.02avg listing price — sweet spot $15–$100
Growth
Bad-26.4%90-day search growth — must beat 0% to launch
Market size
Bad£11K£11K/yr · 51K searches
Price range
Bad£4.35–£12.15cheapest to priciest tracked listing — scored on the share inside $15–$100