49
fertiliser
Skip itA deep review moat (3,551 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.71–£24.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Market size
Okay£154K£154K/yr · 190K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.57avg listing price — sweet spot $15–$100
Review moat
Okay3,551.46avg incumbent reviews — the moat a new listing must climb