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felting wool
Worth a lookShows low returns (0.5%), but soft demand (-42.4% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great181.7avg incumbent reviews — the moat a new listing must climb
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£8.98avg listing price — sweet spot $15–$100
Price range
Bad£1.67–£18.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£57K£57K/yr · 107K searches
Growth
Bad-42.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand