51
felt
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($3.05–$10.81) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great377.32avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£266K£266K/yr · 584K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.08avg listing price — sweet spot $15–$100
Growth
Bad-30.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.05–£10.81cheapest to priciest tracked listing — scored on the share inside $15–$100