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felt hangers
Skip itA deep review moat (37,645 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.74avg listing price — sweet spot $15–$100
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£55K£55K/yr · 44K searches
Price range
Bad£5.76–£16.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad37,645.14avg incumbent reviews — the moat a new listing must climb