38
felco secateurs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£40.98avg listing price — sweet spot $15–$100
Price range
Incredible£15.37–£61.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,970.45avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£59K£59K/yr · 39K searches
Brand share
Bad100%top-5 brand share — brand-locked demand