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feather cushions
Skip itSoft demand (-30.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£15.29avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£7.01–£25.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,569.91avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Bad£57K£57K/yr · 112K searches
Growth
Bad-30.5%90-day search growth — must beat 0% to launch