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favour boxes
Skip itPrices mostly outside the sweet spot ($4.21–$12.26) — this niche doesn't clear our bar today.
Review moat
Great289.71avg incumbent reviews — the moat a new listing must climb
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.7%return rate — above 5% kills the launch gate
Avg price
Bad£7.61avg listing price — sweet spot $15–$100
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£12K£12K/yr · 135K searches
Price range
Bad£4.21–£12.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand