43
faux fur throw
Skip itSoft demand (-48.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£22.38avg listing price — sweet spot $15–$100
Price range
Great£8.81–£52.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,770.16avg incumbent reviews — the moat a new listing must climb
Market size
Bad£32K£32K/yr · 297K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-48.2%90-day search growth — must beat 0% to launch