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fat separator jug
Skip itSoft demand (-54.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Review moat
Good928.73avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.83avg listing price — sweet spot $15–$100
Price range
Bad£4.20–£18.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£68K£68K/yr · 84K searches
Growth
Bad-54.2%90-day search growth — must beat 0% to launch
Signals Quality Gap