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fat balls for wild birds
Launch itA $1.6M/yr market growing +58.8% this quarter with returns at 0.0% — clears our launch bar.
Conversion
Incredible22.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£1.6M£1.6M/yr · 730K searches
Growth
Good+58.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,863.23avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.26avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Price range
Bad£2.30–£16.85cheapest to priciest tracked listing — scored on the share inside $15–$100