63
fantastic fan
Worth a lookShows demand growing +833.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+833.0%90-day search growth — must beat 0% to launch
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible£24.37avg listing price — sweet spot $15–$100
Price range
Incredible£15.56–£36.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good573.5avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Bad£16K£16K/yr · 20K searches