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fallout merchandise
Skip itSoft demand (-79.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great105.65avg incumbent reviews — the moat a new listing must climb
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Price range
Great£4.30–£47.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.23avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay£172K£172K/yr · 2.8M searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-79.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier