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fake snow
Skip itPrices mostly outside the sweet spot ($2.72–$13.93) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,037.35avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Avg price
Bad£5.97avg listing price — sweet spot $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£24K£24K/yr · 442K searches
Price range
Bad£2.72–£13.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier