70
fairy garden
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Growth
Great+79.3%90-day search growth — must beat 0% to launch
Review moat
Great366.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.39–£26.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.96avg listing price — sweet spot $15–$100
Market size
Okay£189K£189K/yr · 649K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale